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It is not breaking news that the gaming industry is booming all around the world. Technology and connectivity have created…
In 2017, when someone asked me which brands I saw going into esports in the short and medium term, I…
US-based Everett Coleman, Head of Esports, Americas at game publisher KRAFTON, Inc., is on a quest to take PLAYERUNKNOWN’S BATTLEGROUNDS…
Esports in the Middle East is a little different from the more developed markets like the USA, Europe or Far…
Games innovation is about more than realistic graphics and faster processors. When COVID-19 put the world on hold, the esports…
Investing in esports has become a popular way for brands to engage young consumers, and for good reason. The market…
Over the past six years, since 2015, Spain has been one of the countries to evolve the fastest in esports,…
Studies show that women in esports comprise 30 per cent of esports viewership and 35 per cent of esport gamers.…
If your A-list competitive gamers damage their fingers, wrists, hands, back, or knee joints, who’s the esports organisation going to…
Esports sponsorship is exploding. Companies that sponsor esports are being seen by millions of esports fans across the world, and…
When trying to explain esports to newcomers, it’s common to use traditional sports as a reference point. That comparison has…
As Esports BAR is scheduled for a return to Cannes in 2021, we invite leading competitive-gaming experts worldwide to predict…
Forming partnerships with brands remains a most effective way for esports organisations to monetise their content and intellectual properties, said…
Esports BAR+ Americas 2020 examined two sensitive but crucial topics impacting society at large that esports stakeholders are encouraged not…
Harvard Business School’s Anita Elberse, the 2020 Esports BAR+ Americas keynoter, set her presentation around a key premise: If the…