Did you know that major investors in esports include high-profile of the music industry such as hit makers like Jennifer Lopez, Imagine Dragons, Snoop Dogg and Drake?
Moreover, a recent survey concluded the international music business and esports organisations are in a position to develop new business opportunities together because of behavioural traits their respective fans have in common. And esports music as a genre is now even a thing as recording companies guide their attention towards gaming.
These are among key findings in The Sound of Music in Sync with Esports, a newly published exclusive White Paper exploring how the music industry and the competitive-gaming sectors will increasingly collaborate to boost their growth strategies.
The MIDiA study dissects the differences between gamers (committed video-game players), esports enthusiasts (video-game players who also enjoy the related entertainment like esports tournaments) and casual esports viewers.
MIDiA’s conclusions, which take into account the music industry and esports’s sectors adoption of streaming-technology, include the following observations:
- In the streaming age, music subscribers are more than likely to engage with esports.
- Esports viewers align more with music subscribers by age than by gender.
- Music fans could be matched up with the different video games in esports as many top-tier artists are committed gamers too.
MIDiA also addresses how esports organisations applied innovative tech and strategies to shift their business online via streaming platforms and on air via linear broadcast TV when the quarantines enforced by the Covid pandemic kicked in.
MIDiA advises the traditional music industry, which has been badly hurt financially by the resulting cancelled concerts and tours, on how it could benefit from understanding esports’s survival tactics.
Esports BAR’s own commissioned research and analysis also looked at what the esports and music industries have in common and what they could learn from each other.
- The much younger and still growing esports-entertainment industry could teach the long-established music sector, once a truly analogue entertainment business, about the advantages of live-streaming media.
- The digital interactivity that enables esports followers to communicate directly with each other, other gamers and esports players while watching a competition has reinvented the relationship between fans and the idols they worship.
- Analytics technology has equally enabled competitive-gaming enterprises to acquire and analyse data that informs them of what their very demanding fans really want, when, how and why.
- Esports’s application of Virtual Reality, Augmented Reality and other immersive tech has led to the production of original 21st-century on-stage and in-game content featuring global music superstars like rapper Travis Scott and in-demand electronic-dance DJ Marshmello.
Meanwhile, recorded-music labels and concert promoters covet the young digital natives that are rejecting old media but cannot get enough of competitive-gaming entertainment.
Yet, the music industry’s long-established history, as both a recorded format and a live sector, could educate the relatively nascent esports business about what it takes to gain a foothold in international popular culture.
The US$20bn global music business knows how to boost its much larger revenues by understanding the complex copyright laws that protect the highly varied uses of repertoire by other industries (from advertising, film and TV productions, outdoor events to retail outlets, political rallies, and in-car entertainment).
The live-music business has developed robust health-and-safety requirements that the live-esports tournaments could tap into.
The Sound of Music in Sync with Esports expands on the necessary alliance between musical creativity and competitive gaming to give birth to new strands in the business of entertainment.
It could explain why more music acts such as The Weeknd, music mogul Scooter Braun, major record label Universal Music Group, plus Hollywood celebrities like Will Smith are pouring hard cash into esports as investments.
For a glimpse of esports entertainment’s potential future, download on the right on desktop and below on mobile The Sound of Music in Sync with Esports, one of Esports BAR’s most exciting White Papers to date!