Esports’s contribution to the emergence of streaming media as the cataclysm that has totally overhauled mass-market digital-video distribution forms the core message of Streaming Esports: A New Wave of Media Rights, an Esports BAR White Paper.
It pins down the beginnings of the value global streaming platforms gave to professional esports as reliable alternatives to traditional linear-TV networks for the smartphone generation.
The Amazon-owned Twitch, with its more than 15 million daily active users, has been the leader of the esports streaming-platform pack. It is followed by YouTube Gaming (part of the Google empire) and Facebook Gaming.
They are joined by other major streaming services outside North America, including Huya and DouYu in China.
Streaming Esports: A New Wave of Media Rights contains the following:
- A series of capsules profiling the leading global live and on-demand esports-streaming services.
- Information on their geographical locations and their potential audience reach.
- Details on the exclusive and non-exclusive rights to top-flight esports tournaments acquired by these streaming services.
- An in-depth analysis of the global streaming rights’ significance to the professionalisation of esports.
- A look at the regional streaming platforms having an impact on esports fans in their respective territories. They include MLG.tv (North America), AfreecaTV (South Korea), KakaoTV (South Korea), AbemaTV (Japan), Openrec.tv (Japan), and Garena LIVE (Singapore).
- A breakdown of the challenges facing esports-streaming services, such as the astronomically high operational costs.
Streaming Esports: A New Wave of Media Rights is essential reading for understanding why streaming is synonymous with esports.
Streaming technology has enabled esports organisations to expand their competitive-gaming activities from the original loyal but niche fanbase to a broader audience.
Thanks to esports streaming media, esports-tournament organisers continue to reach fans online during the current pandemic lockdown. Esports’s digital origins made that transition easy.
Research firm Newzoo estimates that by 2023, the number of esports viewers will include the ardent enthusiasts, who will account for 295.4 million of the total, and the size of occasional esports viewers will be 350 million-plus.
As the demographics of these viewers are mostly from the digitally disciplined Gen Z and Millennials age groups, streaming media has provided the ideal interactive hub around which they can enjoy esports.
The way esports fanatics and gamers use streaming technology to interact with each other, communicate their views and create their own compelling user-generated content has helped disrupt the way video entertainment is produced, distributed and consumed in the 21st century.
In fact, cloud-based video-streaming specialists like easylive.io predict that streaming technology will soon allow esports organisations and content creators to offer highly personalised entertainment to fans.
It is esports creators’ ability to adopt such innovative-streaming applications that has contributed to analysts forecasting that the video-streaming market will generate US$184bn-plus (according to Grand View Research) by 2027.
The Streaming Esports: A New Wave of Media Rights report is the foundation on which to build your knowledge of the role streaming media has played in boosting the value of the professional competitive-gaming market.
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