Metrics are Key to Proving ROI for Brands entering the Esports Arena
The video game industry has been growing for years, but the arrival of COVID-19 and…
brands
The Luxury Brands in Esports that Make Competition Classy
Luxury brands have turned their attention to a surprising market — esports and gamers —…
Sponsorship in esports: how can a brand create ROI?
In 2017, when someone asked me which brands I saw going into esports in the…
Esports in the Middle East: Brand Successes and Opportunities
Esports in the Middle East is a little different from the more developed markets like…
Esports Sponsorship is a good thing, According to Fans
Esports sponsorship is exploding. Companies that sponsor esports are being seen by millions of esports…
Esports Monetisation options soar for brands & investors targeting global gaming space
Forming partnerships with brands remains a most effective way for esports organisations to monetise their…
“We’re starting to see traditional-sports athletes & organisations doing what esports has been doing since its inception.” – Nicole Pike, YouGov
In the digital space, the relationship between the young emerging esports and much older traditional…