Exclusive interview: ESL Gaming celebrates International Women’s Day
On International Women’s Day (8 March), ESL Gaming has a frank and forthright message for…
esports
Esports BAR’s Forecast: 2022 is a year of more innovation & growth
Get ready to dive into the future that is 2022 for the international esports business.…
The Guide To Esports
Esports are one of the biggest trends in entertainment. Everyone wants to be part of…
Is the Future of Esports in the Metaverse?
Esports/gaming is an agglomeration of pop culture and personalities, so creating a metaverse to house…
In-game advertising: which format for which need?
The curiosity of brands towards in-game advertising has been proportionally increasing with the popularity of…
Introducing a non-endemic global brand into the esports ecosystem – A case study by build a rocket
The potential for non-endemic brands in esports and gaming is vast, yet surprisingly untapped. However,…
Is Poland a mature esports market?
Poland has been making its presence known on the international stage for quite some time…
In Esports, Data is King
A digital, data-driven sport Esports is truly the future of competition, pitting individuals or groups…
The Italians Are Coming to Esports BAR
Italy is the first-ever country to attend Esports BAR, the world’s leading B2B international trade…
Metrics are Key to Proving ROI for Brands entering the Esports Arena
The video game industry has been growing for years, but the arrival of COVID-19 and…