Rise of esports: On target to hit the big league
Following the success of their eLions Eliminator event in February, the Football Association’s Damien Cullen…
esports
Impact of Esports: How has it affected Latin American society?
Although esports are not something new for the rest of the world, for LATAM esports…
Esports regulators need their head in the game
Whilst the 2020 pandemic may have brought esports out of the shadows and into our…
The Luxury Brands in Esports that Make Competition Classy
Luxury brands have turned their attention to a surprising market — esports and gamers —…
Esports Live Streaming, the new challenger for the Audience’s Time
It is not breaking news that the gaming industry is booming all around the world.…
Sponsorship in esports: how can a brand create ROI?
In 2017, when someone asked me which brands I saw going into esports in the…
Esports in the Middle East: Brand Successes and Opportunities
Esports in the Middle East is a little different from the more developed markets like…
Esports Sponsorship is a good thing, According to Fans
Esports sponsorship is exploding. Companies that sponsor esports are being seen by millions of esports…
Esports Monetisation options soar for brands & investors targeting global gaming space – Esports BAR+ Americas report
Forming partnerships with brands remains a most effective way for esports organisations to monetise their…
What does esports need to scale? Indie games!
While I enjoy esports, I’m most excited about indie video games, and the incredible potential…