Is the Future of Esports in the Metaverse?
Esports/gaming is an agglomeration of pop culture and personalities, so creating a metaverse to house…
esports
In-game advertising: which format for which need?
The curiosity of brands towards in-game advertising has been proportionally increasing with the popularity of…
Introducing a non-endemic global brand into the esports ecosystem – A case study by build a rocket
The potential for non-endemic brands in esports and gaming is vast, yet surprisingly untapped. However,…
Is Poland a mature esports market?
Poland has been making its presence known on the international stage for quite some time…
In Esports, Data is King
A digital, data-driven sport Esports is truly the future of competition, pitting individuals or groups…
The Italians Are Coming to Esports BAR
Italy is the first-ever country to attend Esports BAR, the world’s leading B2B international trade…
Metrics are Key to Proving ROI for Brands entering the Esports Arena
The video game industry has been growing for years, but the arrival of COVID-19 and…
Why are athletes, celebrities and football clubs entering the world of esports?
With a global live streaming audience of 728.8 million and an industry value of 1.1bn…
How technology can further accelerate esports revenue growth?
Top European broadcasters are set to make more than US$10 billion revenue for live football…
Not Just for Players: Jobs in Esports are for Everyone
As esports further establishes itself as an entertainment field that is here to stay, it’s…