Metrics are Key to Proving ROI for Brands entering the Esports Arena
The video game industry has been growing for years, but the arrival of COVID-19 and…
Sponsorship
Sponsorship in esports: how can a brand create ROI?
In 2017, when someone asked me which brands I saw going into esports in the…
Esports in the Middle East: Brand Successes and Opportunities
Esports in the Middle East is a little different from the more developed markets like…
Investing in Esports is Not a Fad, It’s the Future
Investing in esports has become a popular way for brands to engage young consumers, and…
Esports Sponsorship is a good thing, According to Fans
Esports sponsorship is exploding. Companies that sponsor esports are being seen by millions of esports…